Corprate Design and Identity for leitspalt (formerly ivilion)
(2025)
– Role
Creative Director / Lead Designer
– Credits
Manuel Mitic (Text)
– Challenge
ivilion approached us during a crucial growth phase. Their technology for optimizing EV battery cooling systems was groundbreaking, but their brand identity didn’t reflect the company’s ambition.
The old brand felt abstract, outdated, and didn’t communicate the precision and innovation behind their engineering solutions.
– Solution
We reimagined the company as LEITSPALT – a name derived from German engineering terminology describing a narrow guiding gap.
This metaphor perfectly represents efficiency, precision, and control, mirroring the company’s technology.
The design language draws inspiration from aerospace engineering and futuristic mobility.
It is bold yet minimal, designed to convey innovation without relying on startup clichés.
– Logo Design
The logo is modular and minimal, reflecting both stability and innovation. Its proportions are based on engineering ratios, mirroring the company’s core value: exactness.
– Color Palette
Inspired by deep space and energy systems, the colors balance technical seriousness with vibrant innovation.
Deep Space
A dark blue-black representing precision and depth
Galactic Teal
Technological clarity and trust
Plasma Pink
Accent for innovation and disruption
Moon Dust
Soft neutral tone for balance
– Typography
Franci A from Suitcase Type Foundry – modern, geometric, and clean. Bold and precise, conveying strength.
– AI Image Style Guide
To maintain a consistent visual language for future marketing and digital content, we defined AI style references.
The overall style is futuristic clean-tech, aerospace-inspired, precise engineering, minimal and bold, cinematic lighting, cool-toned with subtle teal and pink accents.
– Tone of Voice
Technical, innovative, informative, forward-thinking, inspired by aerospace, somewhat dope ass different just like the brand’s name.
Studio