Creative Direction for ignition by Digital Innovation Hub (digihub)
(2025)
– Services
Creative Direction
– Credits
Logo Design & Corporate Design: Vincent Merbecks (digihub)
– Challenge
ignition’s existing identity no longer reflected their ambition. The brand needed to break free from startup clichés and embrace a stronger connection to GreenTech — with a visual language that conveys both innovation and responsibility.
– Solution
The new identity centers around the spark: a symbol of energy, fusion, and transformation. Through bold typography, vibrant contrasts, and elemental imagery, ignition now stands as a brand that inspires trust while sparking progress in the GreenTech space.
– Color Palette
The palette „Element Fusion“ reflects sustainability, warmth, and clarity. It’s calm and natural, avoiding overly neon or synthetic tones.
– Visual Language
Organic meets Technology.
The visual language combines natural, earthy aesthetics with a modern, clean tech feel. It conveys a sense of innovation, growth, and sustainable energy, while staying approachable and trustworthy.
The spark represents the moment when elements fuse and new ideas ignite – a subtle metaphor for progress and transformation.
The Spark – a minimal shape that represents ignition, innovation, and momentum. Clean, spacious layouts with a clear focal point (often the spark or a merging of abstract elements).
Studio