Creating a new identity for a sports brand rooted in US sports. Undrafted brings you more than just scores. We dive deep into the stories, the players, and the plays that make sports unforgettable.

Undrafted Logo Design
(2024)

– Services
Corporate Design, Branding, Creative Direction

– Challenge
Undrafted is a fresh sports app aimed at fans of major American sports like the NBA, NFL, NHL, and MLB. It’s perfect for a younger crowd aged 16 to 45. The goal was to create a cool, modern brand that’s easy to spot and remember, working across digital platforms and print stuff like merch and fashion. The name „Undrafted“ comes from the idea of those players who didn’t get picked in the draft. These undrafted guys are the talented underdogs who still made it to the big leagues!

– Solution
We came up with three different ideas: a monogram logo using the initials UD, a lettering style, and a mascot logo. The monogram turned out to be the favorite, so we decided to dig deeper into that concept to see if it meets all the requirements. In the end, the client chose a different path, but this project was a blast!